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India Happiness 2022

I am happy to hear about the first India Happiness Coffee Table Book.  A society's greatness is signalled by how happy, healthy and educated its people are.  As a member of the World Happiness Foundation, I applaud you for preparing this book on happiness in India.

Prof Philip Kotler

Management Legend 

Happiness Dairy
My Experiments with Happiness

 “I have great pleasure in recommending Dr. Rajesh Pillania’s Happiness Diary to all readers.  He has followed Gandhiji’s model of experimenting with oneself.  It is a "workbook".  Very necessary.  In Management, starting from Mission, Vision and Strategy, 

"Systems and Processes" are most essential.  We need SoPs, Standard Operating Procedures.  This book is such a micro system for your own happiness.  It gives seven guiding principles.  One is to "Choose" happiness.  Abraham Lincoln said, "Most folks are as happy as they make up their mind to be".  Another is, knowing about happiness is not enough.  That is our gyana shakti. Doing is more important.  Our ichha shakti is generally weaker.  He draws on Economics.  

"Nudge" yourself towards Happiness.  The diary starts with a zero base self-assessment of yourself, on 11 dimensions, on a 7-point scale.  He suggests a daily schedule.  Such a plan, and adherence to it can prevent waste of time and days.  It need not be a lonely struggle.  The author suggests your small happiness group.  Also, a buddy, for mutual support, and reinforcement.  He ends with an annual diary.  January to November cover the above 11 dimensions. December is for review and reflections.  Dr. Pillania has given you a System for Happiness.  Do you have the "System Discipline" to follow it?

 Develop it.  Be happy.  Spread happiness.”

Padma Bhushan Dr. M. B. Athreya

PhD (Harvard), Recognized as one of the founders and pioneers of the Indian Management Movement, including Management Education, Research and Consulting. Ex Professor London Business School & Ex Professor IIM- Calcutta.

World Happiness 2021

I am pleased to see that a compilation of photos selected from this year’s first World Happiness Photo Contest is being published..……... It is my hope that this book will be an encouragement to people to contribute towards achieving this. 

HH Dalai Lama

Love Strategy

I enjoyed reading the manuscript of Rajesh Pillania’s book. He illustrates Strategy by applying it to personal life. He addresses young people, who can benefit longest. He takes one of the two crucial strategic choices that the young have to make --- spouse; and career. He manages to illustrate almost all the concepts and models in the management literature on strategy formulation; implementation; and results. He gives examples of both an ethical, effective strategy of love; and a manipulative, ineffective approach. The book is simple; but, not simplistic. It is humorous, but not flippant. I wish him and the book all success; and even more success for young readers in starting happy marriages; and for older readers to enhance the joy in their marriages. 


Padma Bhushan Dr. Mrityunjay Athreya, Ph.D. (Harvard),

Independent Management Advisor, New Delhi. Ex-IIM Kolkata; and London Business School.

Happiness Strategy

“Happiness is beautifully brought about by “Happiness Strategy”. A must-read.”


Sir Dr. Huzaifa Khorakiwala.

CEO, Wockhardt Foundation

India Happiness Report 2020

“A very timely, important, and insightful research report on perceived well being and happiness. It is timely because during the lockdown due to the COVID pandemic, people have appreciated time shared with the family is as important as earning income. It is important because while the traditional economic measures such as GDP and per capita income are good for measuring a person’s well being, it takes good health and healthy relationships to make people happy.. Finally, the report is insightful because, with a very large sample, it is able to measure differences within the country between the regions and the states.”

Padam Bhushan Professor Jagdish N Sheth, Ph.D.

Charles Kellstadt Professor of Business, Goizueta Business School, Emory University, Atlanta, USA. 

Strategic Humour

“I believe two things can get your message across to any reader…Simplicity and Humour….this book takes a complex concept called Strategy and gives you fifty simple ideas in a humorous way, what a wonderful way to learn and apply in real life!!”


Mr. Piyush Mathur

President India, Nielsen

Startup Strategic Humour

A great primer for startups. Thirty concepts have been taken up and explained in the most innovative way. The book covers most of the situations startups likely to face and gives solutions while asking some questions too. A must read for startups and those aspiring to start their own venture.


Padma Bhushan Ajai Chowdhry

Founder of HCL.

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